The Global Day of Russian Education was broadcasted simultaneously on three platforms: www.globalred.ru, YouTube and Facebook, which made it possible to ensure coverage and guarantee a high quality broadcast. In preparation for Global RED, active work was carried out to attract recruiting agencies and potential applicants to participate in the event.
The marketing strategy was implemented by the organizers through the use of Internet marketing tools with the active assistance of an international team consisting of representatives of 23 recruiting companies from 14 countries. During April-May 2020, these 23 recruiting companies underwent a training cycle at Education Export Center on admission and training in Russian universities, therefore, they competently provided potential applicants with advice on studying opportunities in Russia, invited them to take part in the Global Day of Russian Education and at the end of the event, they will help them make a positive decision about studying in Russia.
According to the results of marketing activities, by the date of the Global RED, the organizers received more than 4,500 applications from 32 countries of the world for studying in Russia, of which about 600 applications were attracted directly, and the rest — through the channels of recruiting agencies.
Thanks to the Russian Education Day, the online project will have a prolonged action. Therefore, speaking about the total number of participants, you need to divide them into two groups — the number of participants during the event and after. According to the collected objective data, 746 unique viewers became participants in the live broadcast, with about 150 people recorded in Russia, and the rest of the participants — about 600 people — were representatives of recruiting companies and potential applicants. However, the very next day the broadcast was watched by more than 140 new users, of which only 35 users were in Russia.