Record number of applications from international applicants received during the 4th session of Global RED
On February 17, 2021, Education Export Center with the strategic support of Eurasian Peoples' Assembly held the 4th Global Russian Education Day (Global RED) online. During the event, presentations of 10 Russian universities from 9 cities of Russia were presented:
- Amur State University
- Belgorod State University
- Volgograd State Technical University
- Kuban State University
- Kuzbass State Technical University
- Moscow Technical University of Communications and Informatics
- Moscow Polytechnic University
- Oryol State Agrarian University
- Tomsk State University
- South Federal University
Each Global RED session gathers more and more potential applicants from around the world. We are glad to see that the interest towards Russian education and Russia in general from the foreign youth is growing. This confirms that the high-quality standards of the programs of Russian universities allow attracting a significant number of foreigners who have decided to link their life and career with our country. In stating the fact, I want to say that during the fourth session we received over a thousand applications for studying at Russian universities.
Mikhail Lazarenko
Director of International Marketing, Education Export Center
Traditionally, the Global Day of Russian Education was broadcasted simultaneously on three platforms: globalred.ru, YouTube and Facebook, which made it possible to ensure coverage and guarantee a high quality broadcast. The speakers had the opportunity to present their university to the target audience in 20 minutes of airtime. First 15 minutes were planned for a presentation about the university with a list of competitive advantages, the most popular educational programs, the specifics of the cities, and current features of student life. The last 5 minutes of airtime were devoted to working with the event moderator and answering questions from the chat, which the broadcast director displayed on the screen.
Presentations of universities were made in a unified style while maintaining an integral structure and sequence of presentation. It allowed for better perception of information by potential applicants and representatives of student recruitment companies. In order to maximize the involvement of viewers on the air, maintain their concentration, and preserve the convenience of information perception, all elements of the broadcasting were adapted for mobile devices. For the first time, a crawling news line was added to display actual news, contact details, and relevant information, as well as to establish a comfortable broadcast tempo. Key dates, a list of countries with open borders for entry into the Russian Federation, a link to the website of the Rossotrudnichestvo Federal Agency for submitting applications for quota places, and much more were regularly shown on the screen. The main regions of the world where they watched the broadcasting were:
- Asia
- Latin America
- North Africa and Middle East
- Indian subcontinent
- Central Africa