Thinking about the ending year, we want to find a foothold in order to make transition into 2021. It is emblematic that this issue covers December, 2020 and January, 2021 thus giving you a launching point into next year and, probably, the new formats of education export.
I think, we can definitely claim that changes have been achieved and have become a part of our everyday life. Many fields of our lives have acquired hybrid features. First, we tried to modify conventional systems for the new normal. Then we tried to put together the sliding pieces of past using online technologies, and now in all seriousness we are planning our activities for 2021, considering the advantages and disadvantages of online technologies that we have learnt in 2020.
At the turn of the epoch we want to discuss essential trends of international education that will impact education policy in the post-pandemic times.
As always, we start the issue with columns of the resident international experts. Sergey Krasnyansky (ICEF) recommends educators to learn measurement of their agents performance because of the growing importance of this student recruitment channel. Bernice Camilleri (Schools & Agents) shares her observations on the key importance of ethical and moral aspects of cooperation between universities and education consultants amid the loss of the human touch.

In the Featured University column, Larisa Taradina from the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) talks about transformations in the field of international cooperation that took place at RANEPA in response to the unfavorable conditions of the global market.
The Editorial material discusses the lessons on international marketing that we have learnt in 2020 and how we have to change our attitude towards online events and expectations accordingly.
The leadership of Eurasian Peoples' Assembly shares the strategic views on social and professional transformations. Andrey Belyaninov, Secretary General of the Assembly, discusses the importance of integrating projects based on universal humanitarian values in the name of securing the long-term peace while maintaining identity of the Greater Eurasian nations. Rector of Moscow State University of Food Production and Head of the Council on Science and Continuous Learning of the Assembly Mikhail Balykhin shares his vision regarding future of education and the importance of the UN Goals of Sustainable Development for the strategic plan of the university.
The Russian Agenda section features regional strategies of education export. Inna Pevneva (Gorbachev Kuzbass State Technical University) and Ivan Skornyakov (Kuzbass Research & Education Center) talk about new forms of international students' involvement that greatly increase reputation of both the university and the region where it is located. Vladislav Mischenko of Moscow Export Center presents education export support measures that have been made available to Moscow universities for international promotion in the new normal.
At the International Agenda section we revert to studying education markets of different countries. Doctor Mohamed Nasr Elgebaly, Advisor on education and culture of the Embassy of the Arab Republic of Egypt to the Russian Federation, Head of Cultural Bureau of Egypt, introduces the Study in Egypt project. Rahman Khalil Ur, Member Board of Director of Pakistan Overseas Community (POC) Global, pulls back the curtain to students recruitment for Russian universities in Pakistan.
Vera Skorobagotova of Glavexpertcenter (Russian ENIC) talks about the new stage of cooperation between Russian universities and international student recruitment agencies, which serves as a reason for Glavexpertcenter and Education Export Center to develop a new model of the Register of certified international student recruiters.
At the Fundamental of Education Export section, we start publishing regular columns of legendary Alexander Arefyev (Pushkin State Institute of Russian Language). Besides, Olga Bakumenko (HSE — Saint-Petersburg) discusses whether Russian universities are ready for the first-ever completely distance student recruitment campaign in terms of their digital marketing capabilities. Nikita Strelchuk (Education Export Center) talks about measuring performance of international student recruitment using digital and hybrid marketing models.
As usually, we invite you to browse through our traditionally engaging Charts & Review section which contains some interesting statistics and EEC list of international education consultants. This time we introduce to you one the most comfortable student hostels.
Also, we continue our research on efficiency of soft power and publish the integral ranking of efficient domination of nations. On top of this, we share our opinion regarding objectives of soft power and instruments of their achievement.
And we close the issue with the EEC and Partners News & Events section.
I hope that you are going to like this issue of Education Export Magazine. Let us meet in 2021!