— How has the NSU international student recruitment campaign of 2020 been? Have you achieved your target numbers?
Novosibirsk State University has completed its admission cam- paign, which has been 100% online in 2020. Every year, the NSU receives applications from international students for undergraduate, graduate, and postgraduate studies as well as specialist degree studies and residency. This year the university team has managed to increase the number of international students by 13% (as of October 1, 2020) despite instability and uncertainty of the environment. Moreover, it is worth mentioning that:
1) We have received students from 5 new countries (currently we have students from 55 countries);
2) Admission to our foundation program is still open.
— We have been required to make many things from scratch. Which of the recent developments would you like to take with you in 2021?
Opportunities for submitting documents online as well as sitting admission tests online have significantly streamlined the admission process this year. This has particularly supported international students from the CIS countries and beyond as they could not come and submit their documents on time due to the pandemic-related circumstances. International online student fairs and conferences have become things that have facilitated the further promotion of our university. In future, we will pay special attention to the effective use of promotion tools integrated with our CRM system.