What are the tools for creating and maintaining a corporate culture?
Landing pages and social networks. They are important part of an advertising campaign to attract new employees. Proper content allows one to create a positive, attractive image of the company. It increases the loyalty and interest of potential candidates and clients. Among social networks, the younger generation prefers TikTok, Instagram (especially the Stories function) and YouTube.
Online training. The IT department of a company, together with HR, develops a program for adaptation and initial training of new employees. Ideally, it is adapted for smartphones, which are the main and irreplaceable device of the modern generation. Usually the training has a few stages, and the employee always has access to the materials. Convenient modern interface, attractive design, chatbot, dynamic and interesting training — the employee acquires new information quickly and easily. One of the modern trends is training in an informal form using quests, videos, tests.
Corporate portal. Useful information: corporate values and accepted rules of conduct, company structure, information about employees, bonus system, training materials, documents, news, new and existing projects, employees' corporate life (online events, stories about their success, congratulations on birthdays, introduction of new employees) and much more.
Messengers for internal corporate communication. They have lots of advantages. Communication is prompt; there is no need to search for the employee's email address (relevant for beginners); the message status is visible; it is possible to communicate in groups in real time, organize video conferences, etc. This online mode supports the ability to solve the issue here and now, get rid of a large number of routine actions. Moreover, it is easier to maintain corporate values in the online space than to give every new employee a bunch of printed brochures which will be put away in the lowest drawer on the first day. Full awareness of an employee, their sense of belonging and the need for the company — all this increases their loyalty and efficiency.
Well-being and emotional intelligence. This is an important component of the corporate culture of many Western companies. The principle is to maintain a balance of physical, emotional, mental and spiritual energy of employees. A sense of well-being arises in an employee with a good combination of such factors as health, professional realization, financial stability, a favorable environment, and social ties. If you give an employee what they want, they will be ready to show the best results.
An interesting case
Once Philip Morris conducted a study and was surprised to find out that many of his employees are acutely experiencing the "fathers and sons" problem. The problem put pressure on the mental state, and, accordingly, affected the involvement and productivity of the staff. They decided to organize psychological webinars on the topic of improving the relations of children and parents. So unexpectedly! The intensity of family conflicts withered away, staff turnover decreased, involvement increased. This is a happy case when the employee's condition matters.
Emotional intelligence (EQ) is a concept that appeared relatively recently, after the publication of Daniel Goleman's book Emotional Intelligence. This is the ability of a person to control their emotions and manage them, the ability to control behavior and reactions, understand their needs, motivation, while feeling the moods, emotions and intentions of people around them. EQ determines how one would cope with stressful situations, build working relationships, behave in certain working situations.