The results of admission campaign 2021 were discussed in Education Export Magazine, Issue #6
Autumn is in full swing, which means it's time to count the chickens. Throughout the season, we have been working at maximum capacity to ensure that as many international students as possible enroll in Russian universities. Of course, the pandemic is still the dominant trend in the global market, but starting from the end of summer, as people get vaccinated increasingly, the main destination countries compete with each other in terms of the strategy of opening borders to foreigners, and the source countries are trying to return to the normal schedule and organize final exams in schoolson time.

In many ways, this caused some delay in the release of the sixth issue of our magazine. We tried to collect as many observations and impressions as possible from the admissions campaign of 2021.

Our magazine is traditionally opened by regular columnists. Sergey Krasnyansky (ICEF) talks about the impact that the pandemic has on the expectations of foreign students and their decision-making about studying abroad; Larisa Taradina and the friendly staff of the RANEPA international team suggest to consider new difficulties as growth opportunities; Alexander Ruchkin (Grint Center for Education and Culture), now a permanent author of the magazine, shares his observations on the preliminary results of the 2021 enrollment campaign in the leading destination countries.

In the chief editor's article, we will discuss the main trends of the past season of student recruitment. The material is presented as an interview in order to give better answers to the questions that have been discussed in the academic community over the past year, and reflect his own observations on the results of the work carried out.

We have a rich international agenda in this issue, which is primarily due to the intensification of bilateral contacts and business trips. We will tell you about some of the events that happened during the business trip to Russia conducted by the national partner of the Education Export Center in Sri Lanka, Wimashan Wimalagunasekara from MAS, as well as about some of the highlights of the visit of CEO of Education Export Center to Egypt.

It is no secret that India is the main source of medical students in the world. Therefore, we hope that it will be interesting for you to get acquainted with how the NEET exam has been held in India this year. According to the results of this exam, it will be clear who, out of the more than 1.5 million candidates registered for the exam, will be able to study medicine.

We are also pleased to present an interview with the head of the representative office of the Kurdistan region (Iraq) Mustafa Danar about the popularity of Russian education among the region population and plans for the development of academic cooperation.

The partner section of the magazine contains a report on the ceremony celebration of the UN International Day of Peace. The Russian Minister of Foreign Affairs Sergey Lavrov, UN Secretary General Antonio Guterres and many others supported this event and sent their message to the participants.
In the Russian agenda of the issue, we tell about universities of one of the Russian regions — the Republic of Udmurtia. We are strongly convinced that the issues of promoting the education export promotion are directly related to regional development, and universities from the same region should join efforts to increase the effectiveness of international student recruitment. On the pages of the issue, there are materials about two leading universities of Udmurtia: Udmurt State University and Izhevsk State Technical University.

The agenda of the Education Export Club in this issue is more extensive than usual. We start with a Mighty Trio of international business — Marketing, Administration, Design. Olga Bakumenko (HSE) tells how international digital brands of universities help build trusting relationships with applicants, and Nikita Strelchuk will share his impressions of the digitalization of a single international department of the university and speculate on the seasonal cycles of working with applicants. As for the Design, this time our expert Mikhail Lazarenko decided to delve into the specifics of the work on recruiting foreign students and took part in an experiment on recruitment campaigning, processing more than 150 applications. It turned out to be a very interesting and informative essay! Yulia Maltseva, our HR expert, tells about the ability of universities to become attractive employers for current students and gives useful advice to heads of universities and individual departments. And finally, our new author Alexandra Chigodaeva, will share her expert opinion on the current problems of Russian children's art schools as the initial stage of art education, for which Russia is so famous.

We invite you to an exciting journey into the world of international education, which, despite all the difficulties, remains an ocean of inexhaustible development opportunities for any educational institution!