To what extent do our current offers on the educational products market correspond to this "wow" model? To a very little extent, actually.
First of all, we are not unique in many ways. Even in social work, where we were community leaders a few years ago, we are not unique anymore. We are no longer the only ones there, and not the most advanced, and not the most demanded. And, unfortunately, not the most modern. Just like everyone else, at comparable cost. The problem is: these "everyone else" in the person of HSE, RANEPA, MGIMO, MSU — they don't really need it, they have anchor target client segments. In some cases, generally, they are anchors themselves.
But we do need it. Because without such a "wow" offer, a gap will remain in the minds of our customers — a gap between what we offer to them and what they think the market wants.
By customers in this case we mean, first of all, prospective students and their parents. And our offer should be made in their language and meet their expectations of "getting into the market".
Another thing is that during the period of study at the university, training should be provided in a way that would meet to employers' expectations. But this is a common practice in business. Choose expectations, satisfy these expectations, and then make sure that the content of these expectations meets expectation of another group, i.e. your end customers. Bill Gates, for example, earned his first millions by selling "panes"(Windows systems), which at that time did not even exist in the form of a stable beta code. There was a system architecture and there were some interface components that he showed everyone. Everyone really liked this interface — because at that time everyone was living in a simple tabular reality of Norton Commander. And after these successful sales, he fulfilled the expectations of customers in a few years — not without problems, but with integrity. And we got the undoubted world leader of operating systems.